The art survives, will continue, and it will evolve. The company’s last features using hand-drawn techniques was the Princess and the Frog in 2009 and Winnie the Pooh in 2011.Īnimation is a beloved art form with multitudes of styles and techniques. In 2013 Toon Brew reported that Disney gutted its hand-drawn division. There are interesting shifts taking place in the industry. Meanwhile Disney has been tightening on all fronts for the last three years, and in January laid off 500 IT people. The animation industry is not immune. In January, Dreamworks announced plans to cut back on their development schedule and announced layoffs in its US and Indian office. The entertainment industry has been going through “interesting times,” especially with the ripple effects of a long recession.

The latest release of Harmony includes three versions including an entry level Harmony Essentials for enthusiasts. Through it all, Toon Boom has built a business using the enterprise model - it’s flagship product Harmony has been sold into to studios as a pipeline tool. The animation industry employs thousands of artists around the world through the boom and bust cycles that sweep through the entertainment industry. Founded in 1994, the company has helped transform the animation industry as it entered the age of digitization. Toon Boom is among the most venerable of content creation software companies. Toon Boom revamps flagship Harmony and with new packaging and pricing models to expand the software’s accessibility.

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