Wellplayed wrote: 'For a free-to-download mobile game, Bleach: Brave Souls offers an impressive array of content that will keep you entertained for longer than it has any right to do', Droid Gamers said: 'Even if one is unfamiliar with the Bleach property, Brave Souls stands well enough on its own as a top-notch hack-n-slash with light RPG elements, that the game comes recommended to gamers of all types and not just fans of the anime'. The game received relatively positive reviews. The game features music from the J-pop band Hello Sleepwalkers.

The game also includes characters and storylines from the final arc of the Bleach manga, Thousand-Year Blood War, which received an anime adaptation in 2022. Bleach series creator Tite Kubo has designed images for several unique character versions for the game, including ones related to the official spinoff sequel Can't Fear Your Own World, a story which is also serialized in the game. It features hundreds of collectible characters which can be leveled up and used in combat. The game is free-to-play with options to purchase in-game items to speed up one's progress. The game is a real-time, beat 'em up action game with role-playing elements, featuring modes such as story and coop (PvE) and PVP. A Japanese version was published on July 23, 2015, and an English-language version on January 13, 2016.

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