It is therefore important to choose them carefully, depending on the product and the sector of activity of your brand. We always associate a color with a feeling. The third part is dedicated to the messages to communicate in case of partnership.Īnother example is WhatsApp, which devotes a full page to the spelling of its name in its branding guidelines. This includes the use of its famous green in different contexts, but also the placement of the logo in multiple scenarios. With a straightforward and concise guide, Spotify covers the essentials of its branding guidelines, focusing on logos and colors. Desired alignment and positioning with other elements on the page.

The safety margins, protection zones and spaces to be preserved.

The logo colors allowed according to the context or backgrounds (white, colored, transparent, dark…).

Which logo variation for which use, with wordmark or not.

The dimensions according to the use (digital or print, social networks or stationery, buttons or quotes…) and minimum sizes.

Here are the different elements to keep in mind:

Online Advertising Companies South Africa.

Online Advertising Agencies Netherlands.

Spotify brand palette