“Launching their enterprise offering entails a different go-to-market approach and Slack has yet to prove they can be successful with this. “ They have been very successful so far – perhaps the most successful example yet – with organic growth, penetrating the enterprise via end user adoption instead of the usual go-to-market route that other enterprise software vendors take,” he said. Slack also recently launched its enterprise offering, Castanon-Martinez noted. “Pairing with Amazon will place Slack in a much better position to compete against these players.”

“They are no longer competing with other messaging apps they are now playing in the major leagues competing with large, well-established vendors of business communications and productivity and team collaboration applications such as Cisco, Microsoft and Google, and UCaaS providers like RingCentral,” he said. Raul Castanon-Martinez, 451 Research’s senior analyst of enterprise mobility, tells Channel Partners that Slack has evolved beyond messaging and its competitive landscape has shifted.

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